Vivid Shag Jade

From the Latin vividus, full of life — used as a color modifier since the late sixteenth century for hues that read as luminous and saturated. Vivid red, vivid blue: the implication is that the color appears almost lit from within, with the optical brightness of a high-chroma surface in good light. Sits at the bright-bucket center alongside bright and electric.

Old Norse skagg, beard / rough-hair. As a color modifier, shag implies a rough-and-shaggy-hair-or-pile quality, the visual register of Mid-Century-Modern-and-1970s-shag-rug hand-tufted-and-rough-and-shaggy wool-and-yarn-and-pile Mid-Century-Modern-and-1970s shag-rug surfaces under Mid-Century-Modern-and-1970s shag-rug interior-decoration light. Sits at the modifier-and-texture end of the grid, parallel to fuzz and fluff in usage.

Two minerals share the name: nephrite (a calcium-magnesium silicate, dominant in Chinese jade) and jadeite (a sodium-aluminum silicate, dominant in Burmese imperial jade). Both have been carved in China since at least the Neolithic. The color refers to high-quality apple-green jadeite: a saturated, slightly muted yellow-green with the waxy translucency of polished stone. Cooler than apple, warmer than mint, with the millennial cultural weight of yu, the stone of heaven.