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Unwavering Aotearoa

#247b14
Notes

Unwavering Aotearoa (#247B14) is a deep green with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (111°, 72%, 28%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#247b14
RGB
rgb(36, 123, 20)
HSL
hsl(111, 72%, 28%)
HWB
hwb(111 8% 52%)
OKLCH
oklch(51.2% 0.157 141.1)
P3
color(display-p3 0.2470 0.4755 0.1560)
HSV
hsv(111, 84%, 48%)
LAB
lab(45.07% -44.69 44.49)
LCH
lch(45.07% 63.05 135.13)
CMYK
cmyk(71%, 0%, 84%, 52%)

Etymology

Unwavering
adjective

Old English un- (negation) plus wafrian (to flicker). As a color modifier, unwavering implies a saturated-and-constant quality where the hue maintains its full strength without flicker or shift. Sits at the bold-and-firm end of the grid, parallel to steadfast and firm in usage.

Aotearoa
noun

The Māori name for New Zealand — the land of the long white cloud — and the saturated deep green of New Zealand's South Island fjordland and fern understory. Aotearoa refers to a Fiordland forest understory: a saturated, slightly cool deep yellow-green with the matte finish of Cyathea tree-fern foliage.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#247b14
Original
#7e6f00
Protanopia
#746821
Deuteranopia
#117768
Tritanopia
#616161
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.36:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.92:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##247B14
Display P3
Display P3
color(display-p3 0.2470 0.4755 0.1560)
P3 has subtle headroomOKLCH chroma 0.157

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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