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Direct Baltic

#24627c
Notes

Direct Baltic (#24627C) is a deep cyan with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (198°, 55%, 31%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#24627c
RGB
rgb(36, 98, 124)
HSL
hsl(198, 55%, 31%)
HWB
hwb(198 14% 51%)
OKLCH
oklch(46.8% 0.075 229.3)
P3
color(display-p3 0.2097 0.3791 0.4762)
HSV
hsv(198, 71%, 49%)
LAB
lab(38.84% -10.76 -20.35)
LCH
lch(38.84% 23.02 242.14)
CMYK
cmyk(71%, 21%, 0%, 51%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Baltic
noun

The northern European brackish sea between Scandinavia and the European mainland — the source of Baltic amber and the route of medieval Hanseatic League trade. Baltic color refers to mid-depth Baltic water at the Helsinki archipelago: a saturated, slightly cool deep blue with the optical complexity of low-salinity high-latitude inland sea.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#24627c
Original
#55607d
Protanopia
#48587c
Deuteranopia
#00696b
Tritanopia
#575757
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.75:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.11:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##24627C
Display P3
Display P3
color(display-p3 0.2097 0.3791 0.4762)
Inside sRGBOKLCH chroma 0.075

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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