Wholesome Venus Denim

An adjectival form of whole — used as a color modifier since the sixteenth century for hues that read as healthy and unadulterated. Wholesome cream, wholesome wheat: moderate saturation combined with the optical impression of a natural origin. Sits at the crisp-bucket alongside genuine.

Latin Venus, Roman-goddess-and-second-planet. As a color modifier, venus implies a Roman-goddess-and-second-planet-and-morning-evening-star quality, the visual register of Botticelli-Birth-of-Venus-and-Pompeii-fresco hand-Roman-goddess-and-second-planet-and-morning-evening-star Botticelli-Birth-of-Venus-and-Pompeii-fresco-and-Aphrodite-Hellenic venus-and-Roman-goddess-and-second-planet surfaces under Botticelli-Birth-of-Venus-and-Pompeii-fresco-and-Aphrodite-Hellenic Florentine-and-Pompeian dawn-and-dusk-evening-star-light. Sits at the modifier-and-zodiac end of the grid, parallel to jupiter and saturn in usage.

The diagonal-twill cotton fabric originally woven in Nîmes, France — serge de Nîmes, contracted to denim — and dyed with indigo since at least the eighteenth century. The color refers to a worn but un-faded pair of raw denim jeans: a saturated, slightly muted blue with the matte finish of cotton fiber that has absorbed dye through generations of weft and warp. Cooler than royal, warmer than navy.