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Smoky Berry

#243677
Notes

Smoky Berry (#243677) is a deep blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (227°, 54%, 30%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#243677
RGB
rgb(36, 54, 119)
HSL
hsl(227, 54%, 30%)
HWB
hwb(227 14% 53%)
OKLCH
oklch(35.8% 0.113 268.5)
P3
color(display-p3 0.1562 0.2098 0.4504)
HSV
hsv(227, 70%, 47%)
LAB
lab(24.78% 16.15 -39.46)
LCH
lch(24.78% 42.64 292.25)
CMYK
cmyk(70%, 55%, 0%, 53%)

Etymology

Smoky
adjective

An adjectival form of smoke, used as a color word since at least the fourteenth century. Smoky implies a slightly muted, slightly hazed quality — as if the color were seen through a layer of suspended particulate. Used across both deep and neutral buckets: a smoky black has slightly less density than pure black; a smoky gray has slightly less coolness than pure gray.

Berry
noun

A general-purpose color name for the deep blue-purple of Vaccinium blueberries, Sambucus elderberries, and the Aronia black-chokeberries that mark hedgerows in autumn. The color refers to a ripe wild blueberry's bloom-coated skin: a deep, slightly violet-shifted blue with the powdery finish of waxy fruit. Cooler than wine, warmer than indigo, with the foraged-fruit specificity of a word that covers half-a-dozen species.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#243677
Original
#0c3f79
Protanopia
#003776
Deuteranopia
#004551
Tritanopia
#373737
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
11.24:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.87:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##243677
Display P3
Display P3
color(display-p3 0.1562 0.2098 0.4504)
P3 has subtle headroomOKLCH chroma 0.113

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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