Unassuming Coke
Unassuming Coke (#24020A) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (346°, 89%, 7%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin assūmere, to take up — negative-prefix un- plus present-participle of assume. As a color modifier, unassuming implies a neutral-and-modest-and-not-claiming-attention quality where the hue carries the visual register of Mid-Century-Modern modest-and-quiet-and-unobtrusive interior-decoration surface. Sits at the neutral-and-stripped-down end of the grid, parallel to simple and modest in usage.
Coal-coke — the deep-glassy-black solid residue of bituminous-coal pyrolysis in oxygen-poor conditions, the principal industrial-iron-smelting fuel since Abraham Darby's 1709 Coalbrookdale coke-iron breakthrough. Coke color refers to a freshly cooled coke-oven battery in raking light: a saturated, slightly cool deep black with the matte finish of cooling-rate-quenched bituminous-coal pyrolysis residue on industrial firebrick.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.