Punchy Cumin Turquoise

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Greek κύμινον, aromatic-Levantine-seed. As a color modifier, cumin implies a warm-Levantine-and-North-African-and-Mughal quality, the visual register of Levantine-and-North-African-and-Mughal-cumin hand-warm-Levantine-and-North-African-and-Mughal Levantine-and-North-African-and-Mughal-cumin-and-Aleppo-and-Marrakesh cumin-and-warm-Levantine surfaces under Levantine-and-North-African-and-Mughal-cumin-and-Aleppo-and-Marrakesh Aleppo-and-Marrakesh-and-Lahore Levantine-spice-light. Sits at the modifier-and-flavor end of the grid, parallel to caraway and pepper in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.