Honest Bank Denim

Latin honestus, honorable — used as a color modifier since the seventeenth century for hues that read as straightforward and unembellished, the working browns and grays of vernacular architecture rather than the polished shades of court fashion. Honest brown, honest gray: moderate saturation combined with optical directness. Sits at the crisp-bucket alongside plain and frank.

Old Norse bakki, raised ground beside river. As a color modifier, bank implies a riverside-rise-and-sediment quality, the visual register of Thames-Severn-and-Loire river-bank willow-shaded sediment-and-mudflat hand-walked path-side surfaces in slow-moving river-light. Sits at the modifier-and-place end of the grid, parallel to shore and bluff in usage.

The diagonal-twill cotton fabric originally woven in Nîmes, France — serge de Nîmes, contracted to denim — and dyed with indigo since at least the eighteenth century. The color refers to a worn but un-faded pair of raw denim jeans: a saturated, slightly muted blue with the matte finish of cotton fiber that has absorbed dye through generations of weft and warp. Cooler than royal, warmer than navy.