Calm Shag Ocean

Latin calma, heat of the day — paradoxically drifted in Italian to mean stillness. Used as a color modifier since the seventeenth century for hues that read as untroubled. Calm blue, calm gray: moderate saturation combined with optical quiet. Sits at the crisp-bucket near quiet and steady.

Old Norse skagg, beard / rough-hair. As a color modifier, shag implies a rough-and-shaggy-hair-or-pile quality, the visual register of Mid-Century-Modern-and-1970s-shag-rug hand-tufted-and-rough-and-shaggy wool-and-yarn-and-pile Mid-Century-Modern-and-1970s shag-rug surfaces under Mid-Century-Modern-and-1970s shag-rug interior-decoration light. Sits at the modifier-and-texture end of the grid, parallel to fuzz and fluff in usage.

The body of saltwater that covers seventy percent of Earth's surface — a single connected mass divided by convention into Atlantic, Pacific, Indian, Southern, and Arctic. The color refers to the average reflectance of mid-depth temperate ocean: a saturated, slightly green-shifted deep blue with the optical depth of a body of water that absorbs all light below the photic zone. Deeper than mediterranean, cooler than peacock.