Bright Shag Turquoise

Old English beorht, shining, luminous — cognate with the German Bracht, splendor. Applied to color since at least the medieval period for hues that read as luminous: not just light in value but optically active, as if scattering more light back than a dimmer color of the same lightness would. Sits at the bright-bucket center alongside vivid and brilliant.

Old Norse skagg, beard / rough-hair. As a color modifier, shag implies a rough-and-shaggy-hair-or-pile quality, the visual register of Mid-Century-Modern-and-1970s-shag-rug hand-tufted-and-rough-and-shaggy wool-and-yarn-and-pile Mid-Century-Modern-and-1970s shag-rug surfaces under Mid-Century-Modern-and-1970s shag-rug interior-decoration light. Sits at the modifier-and-texture end of the grid, parallel to fuzz and fluff in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.