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Forceful Atacama

#1d69c4
Notes

Forceful Atacama (#1D69C4) is a true azure with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (213°, 74%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#1d69c4
RGB
rgb(29, 105, 196)
HSL
hsl(213, 74%, 44%)
HWB
hwb(213 11% 23%)
OKLCH
oklch(52.7% 0.159 255.9)
P3
color(display-p3 0.2066 0.4058 0.7439)
HSV
hsv(213, 85%, 77%)
LAB
lab(44.73% 11.52 -53.77)
LCH
lch(44.73% 54.99 282.09)
CMYK
cmyk(85%, 46%, 0%, 23%)

Etymology

Forceful
adjective

Old French force, strength — adjectival suffix -ful. As a color modifier, forceful implies a saturated-and-vigorous quality where the hue exerts visual force on its substrate. Sits at the bold-and-saturated end of the grid, parallel to mighty and commanding in tone.

Atacama
noun

The Chilean Atacama Desert — and the saturated deep blue of Atacaman lakes (Laguna Verde, Laguna Miscanti) at high altitude in the Andean Altiplano. Atacama refers to Laguna Miscanti at midday: a saturated, slightly cool deep blue with the optical depth of high-altitude desert lake water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#1d69c4
Original
#3672c7
Protanopia
#0163c2
Deuteranopia
#007f8d
Tritanopia
#5f5f5f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.43:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.87:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##1D69C4
Display P3
Display P3
color(display-p3 0.2066 0.4058 0.7439)
P3 has subtle headroomOKLCH chroma 0.159

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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