Earnest Charm Forest

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Latin carmen, song-or-spell. As a color modifier, charm implies a beguiling-and-enchanted-and-disarming quality, the visual register of Provençal-troubadour-and-Renaissance-courtly-charm hand-beguiling-and-enchanted-and-disarming Provençal-troubadour-and-Renaissance-courtly-and-Belle-Époque-salon charmed-and-beguiling-and-enchanted-and-disarming surfaces under Provençal-troubadour-and-Renaissance-courtly-and-Belle-Époque-salon candlelit-and-rose-scented-and-disarming drawing-room-light. Sits at the modifier-and-mood end of the grid, parallel to grace and blithe in usage.

The dense canopy of a temperate or tropical woodland — oak, beech, pine, eucalyptus, mahogany — wherever leaves close above to filter the light below. Forest green refers to the average reflectance of a healthy mid-summer canopy seen from below: a saturated, slightly muted green with the matte finish of layered chlorophyll. Deeper than fern, cooler than olive, with the ecological weight of a word that has named every wooded biome on Earth.