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Direct Borage

#18bbb8
Notes

Direct Borage (#18BBB8) is a true cyan with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (179°, 77%, 41%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary red. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#18bbb8
RGB
rgb(24, 187, 184)
HSL
hsl(179, 77%, 41%)
HWB
hwb(179 9% 27%)
OKLCH
oklch(71.8% 0.120 192.7)
P3
color(display-p3 0.3419 0.7225 0.7170)
HSV
hsv(179, 87%, 73%)
LAB
lab(68.89% -38.06 -9.46)
LCH
lch(68.89% 39.21 193.95)
CMYK
cmyk(87%, 0%, 2%, 27%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Borage
noun

Borago officinalis, the Mediterranean kitchen herb whose star-shaped blue flowers are edible (used in Pimm's Cup cocktails) and whose leaves taste of cucumber. The color refers to a fresh borage flower at peak bloom: a saturated, slightly cool deep blue with the matte finish of star-shaped Boraginaceae flower.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#18bbb8
Original
#afb1b8
Protanopia
#9aa2b9
Deuteranopia
#00c1ba
Tritanopia
#989898
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.38:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.84:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##18BBB8
Display P3
Display P3
color(display-p3 0.3419 0.7225 0.7170)
P3 has subtle headroomOKLCH chroma 0.120

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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