Straightforward Vela Turquoise

English compound straight + forward — sharing root with German geradeaus. As a color modifier, straightforward implies a clear-and-direct-and-unencumbered quality where the hue carries the visual register of clear-aim-and-uncomplicated character. Sits at the crisp-and-honest end of the grid, parallel to candid and direct in usage.

Latin vela, sails-of-the-Argo. As a color modifier, vela implies a southern-hemisphere-and-Argo-sail-and-supernova-remnant quality, the visual register of Vela-supernova-remnant-and-Argo-sails hand-southern-hemisphere-and-Argo-sail-and-supernova-remnant Vela-supernova-remnant-and-Argo-sails-and-southern-Milky-Way vela-and-southern-hemisphere-and-Argo-sail surfaces under Vela-supernova-remnant-and-Argo-sails-and-southern-Milky-Way Southern-Cross-and-southern-zenith southern-stellar-light. Sits at the modifier-and-cosmic end of the grid, parallel to cygnus and draco in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.