Straightforward Amazonite
Straightforward Amazonite (#108F99) is a deep cyan with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (184°, 81%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary red. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
English compound straight + forward — sharing root with German geradeaus. As a color modifier, straightforward implies a clear-and-direct-and-unencumbered quality where the hue carries the visual register of clear-aim-and-uncomplicated character. Sits at the crisp-and-honest end of the grid, parallel to candid and direct in usage.
A blue-green variety of microcline feldspar — colored by trace lead and water in its crystal structure. Mined since ancient times in the Russian Urals and now in Colorado, Madagascar, and Brazil. The color refers to a polished amazonite cabochon: a soft, slightly muted blue-green with the cloudy translucency of feldspar. Cooler than jade, warmer than cerulean, with the mineral-trade specificity of a stone named for the Amazon basin where it doesn't actually occur.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.