Loud Kimono Turquoise

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Japanese kimono, thing-to-wear. As a color modifier, kimono implies a Japanese-kimono-and-furisode-and-tomesode quality, the visual register of Edo-and-Heian-kimono-and-furisode hand-Japanese-kimono-and-furisode-and-tomesode Edo-and-Heian-kimono-and-furisode-and-Kyoto-Nishijin kimono-and-Japanese-kimono-and-furisode surfaces under Edo-and-Heian-kimono-and-furisode-and-Kyoto-Nishijin Heian-Kyoto-and-Edo-Tokugawa Japanese-court-light. Sits at the modifier-and-textile end of the grid, parallel to haori and sari in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.