Pure Coy Ultramarine

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Latin quietus, still-and-quiet. As a color modifier, coy implies a shy-and-reserved-and-half-glanced quality, the visual register of Watteau-fête-galante-and-Rococo-coy hand-shy-and-reserved-and-half-glanced Watteau-fête-galante-and-Rococo-and-French-pastoral coyed-and-shy-and-reserved-and-half-glanced surfaces under Watteau-fête-galante-and-Rococo-and-French-pastoral garden-pavilion-and-fan-and-mask powdered-pastel-light. Sits at the modifier-and-mood end of the grid, parallel to meek and charm in usage.

The pigment ground from lapis lazuli — the Afghan mineral imported through Venice in the late Middle Ages, more expensive by weight than gold during the Renaissance. The color refers to a freshly mixed ultramarine pigment in linseed oil: a saturated, slightly violet-shifted deep blue with the matte finish of micron-ground rock. Deeper than cobalt, cooler than royal, with the art-historical weight of the blue Vermeer reserved for Mary's robe.