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Country Donkey

#0a073e
Notes

Country Donkey (#0A073E) is a deep blue with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (243°, 80%, 14%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#0a073e
RGB
rgb(10, 7, 62)
HSL
hsl(243, 80%, 14%)
HWB
hwb(243 3% 76%)
OKLCH
oklch(18.8% 0.099 273.9)
P3
color(display-p3 0.0371 0.0278 0.2323)
HSV
hsv(243, 89%, 24%)
LAB
lab(5.10% 21.14 -33.33)
LCH
lch(5.10% 39.47 302.39)
CMYK
cmyk(84%, 89%, 0%, 76%)

Etymology

Country
adjective

Latin contrāta, land lying opposite — adjectival usage of country. As a color modifier, country implies a neutral-and-rural-and-traditional quality, the neutral color of American-Country and English-and-French-country rural-and-pastoral interior-decoration-and-textile surface-finish. Sits at the neutral-and-traditional end of the grid, parallel to rural and pastoral in usage.

Donkey
noun

Equus africanus asinus — the domesticated descendant of the African wild ass, with deep-mottled-gray-brown coat-color and the iconic cross-stripe shoulder-pattern. Donkey color refers to a Mediterranean-pack working-donkey winter-coat in raking sun: a dark cool-gray with the matte finish of winter-blown-undercoat-and-guard-hair on a working-equine-class small mammal.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#0a073e
Original
#001440
Protanopia
#000e3d
Deuteranopia
#001822
Tritanopia
#0c0c0c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
18.87:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.11:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##0A073E
Display P3
Display P3
color(display-p3 0.0371 0.0278 0.2323)
P3 has subtle headroomOKLCH chroma 0.099

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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