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Cool Tide

#0990c1
Notes

Cool Tide (#0990C1) is a true cyan with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (196°, 91%, 40%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#0990c1
RGB
rgb(9, 144, 193)
HSL
hsl(196, 91%, 40%)
HWB
hwb(196 4% 24%)
OKLCH
oklch(61.4% 0.123 231.8)
P3
color(display-p3 0.2522 0.5561 0.7392)
HSV
hsv(196, 95%, 76%)
LAB
lab(55.94% -14.15 -34.28)
LCH
lch(55.94% 37.09 247.58)
CMYK
cmyk(95%, 25%, 0%, 24%)

Etymology

Cool
adjective

Old English cōl, of low temperature — used as a color modifier as the complement to warm. Cool gray, cool blue: the optical impression of a slight blue-green shift, even within otherwise warm or neutral hues. Sits across the crisp, hushed, pale, and neutral buckets.

Tide
noun

The slow flow of seawater driven by lunar gravity — the daily cycle of high to low and back. Tidal and tide used as a color refer to the deep blue-green of coastal water at mid-tide on an overcast day: a soft, slightly muted blue-green with the optical complexity of water in motion. Cooler than reef, deeper than seafoam, with the ecological weight of a force that has shaped every coastline on Earth.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#0990c1
Original
#778ec3
Protanopia
#617fc0
Deuteranopia
#009da1
Tritanopia
#777777
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.64:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.77:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##0990C1
Display P3
Display P3
color(display-p3 0.2522 0.5561 0.7392)
P3 has subtle headroomOKLCH chroma 0.123

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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