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Anchored Plavi

#0940a1
Notes

Anchored Plavi (#0940A1) is a deep azure with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (218°, 89%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#0940a1
RGB
rgb(9, 64, 161)
HSL
hsl(218, 89%, 33%)
HWB
hwb(218 4% 37%)
OKLCH
oklch(40.6% 0.166 261.3)
P3
color(display-p3 0.1082 0.2469 0.6083)
HSV
hsv(218, 94%, 63%)
LAB
lab(30.15% 23.59 -56.76)
LCH
lch(30.15% 61.47 292.57)
CMYK
cmyk(94%, 60%, 0%, 37%)

Etymology

Anchored
adjective

The past participle of anchor, used since the late nineteenth century as a metaphor for secured in place. As a color word, anchored implies a deep saturated tone that grounds a palette — the dark blues, deep greens, and browns that hold a composition together. Sits in the bold-and-deep corner of the grid alongside solid.

Plavi
noun

The Serbo-Croatian word for blue — used across Bosnia, Croatia, Serbia, and Montenegro for the saturated deep blue of Adriatic water and traditional folk-embroidery. The color refers to plavi embroidery thread on Croatian čilim rug: a saturated, slightly cool deep blue with the matte finish of dyed wool thread.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#0940a1
Original
#004ea4
Protanopia
#00419f
Deuteranopia
#00596a
Tritanopia
#3b3b3b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.29:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.26:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##0940A1
Display P3
Display P3
color(display-p3 0.1082 0.2469 0.6083)
P3 has subtle headroomOKLCH chroma 0.166

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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