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Smoky Atacama

#072b62
Notes

Smoky Atacama (#072B62) is a deep azure with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (216°, 87%, 21%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#072b62
RGB
rgb(7, 43, 98)
HSL
hsl(216, 87%, 21%)
HWB
hwb(216 3% 62%)
OKLCH
oklch(30.2% 0.106 259.4)
P3
color(display-p3 0.0705 0.1658 0.3703)
HSV
hsv(216, 93%, 38%)
LAB
lab(18.60% 11.55 -35.96)
LCH
lch(18.60% 37.77 287.80)
CMYK
cmyk(93%, 56%, 0%, 62%)

Etymology

Smoky
adjective

An adjectival form of smoke, used as a color word since at least the fourteenth century. Smoky implies a slightly muted, slightly hazed quality — as if the color were seen through a layer of suspended particulate. Used across both deep and neutral buckets: a smoky black has slightly less density than pure black; a smoky gray has slightly less coolness than pure gray.

Atacama
noun

The Chilean Atacama Desert — and the saturated deep blue of Atacaman lakes (Laguna Verde, Laguna Miscanti) at high altitude in the Andean Altiplano. Atacama refers to Laguna Miscanti at midday: a saturated, slightly cool deep blue with the optical depth of high-altitude desert lake water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#072b62
Original
#023264
Protanopia
#002961
Deuteranopia
#003942
Tritanopia
#272727
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
13.72:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.53:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##072B62
Display P3
Display P3
color(display-p3 0.0705 0.1658 0.3703)
P3 has subtle headroomOKLCH chroma 0.106

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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