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Buttoned Reservoir

#0396c3
Notes

Buttoned Reservoir (#0396C3) is a true cyan with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (194°, 97%, 39%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary red. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#0396c3
RGB
rgb(3, 150, 195)
HSL
hsl(194, 97%, 39%)
HWB
hwb(194 1% 24%)
OKLCH
oklch(62.9% 0.123 228.4)
P3
color(display-p3 0.2598 0.5793 0.7477)
HSV
hsv(194, 98%, 76%)
LAB
lab(57.82% -16.92 -32.49)
LCH
lch(57.82% 36.63 242.49)
CMYK
cmyk(98%, 23%, 0%, 24%)

Etymology

Buttoned
adjective

Old French bouton, button — past-participle of button. As a color modifier, buttoned implies a clear-and-fastened-and-formal quality, the crisp color of Edwardian-period formal-attire fully-fastened-and-formally-dressed gentleman's-attire. Sits at the crisp-and-finished end of the grid, parallel to trim and pressed in usage.

Reservoir
noun

A constructed body of water — particularly the dam-impounded reservoirs of arid-region water supply: Lake Mead, Hetch Hetchy, Lake Powell. Reservoir color refers to mid-depth Lake Mead water: a saturated, slightly cool deep blue with the optical depth of stored desert water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#0396c3
Original
#7e94c5
Protanopia
#6884c2
Deuteranopia
#00a3a5
Tritanopia
#7a7a7a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.41:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.15:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##0396C3
Display P3
Display P3
color(display-p3 0.2598 0.5793 0.7477)
P3 has subtle headroomOKLCH chroma 0.123

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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