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Direct Tributary

#0391b0
Notes

Direct Tributary (#0391B0) is a true cyan with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (191°, 97%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary red. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#0391b0
RGB
rgb(3, 145, 176)
HSL
hsl(191, 97%, 35%)
HWB
hwb(191 1% 31%)
OKLCH
oklch(60.8% 0.110 220.1)
P3
color(display-p3 0.2504 0.5599 0.6769)
HSV
hsv(191, 98%, 69%)
LAB
lab(55.48% -21.01 -25.32)
LCH
lch(55.48% 32.90 230.32)
CMYK
cmyk(98%, 18%, 0%, 31%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Tributary
noun

A smaller river that flows into a larger one — the Ohio is a tributary of the Mississippi, the Vltava of the Elbe. Tributary color refers to a clear-water tributary as it joins a sediment-laden main river: a soft, slightly cool deep blue-green with the optical complexity of unmixed clear-and-silty water boundary.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#0391b0
Original
#7e8db2
Protanopia
#6a7fb0
Deuteranopia
#009b9b
Tritanopia
#757575
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.70:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.68:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##0391B0
Display P3
Display P3
color(display-p3 0.2504 0.5599 0.6769)
P3 has subtle headroomOKLCH chroma 0.110

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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