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Heroic Blau

#0340a4
Notes

Heroic Blau (#0340A4) is a deep azure with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (217°, 96%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#0340a4
RGB
rgb(3, 64, 164)
HSL
hsl(217, 96%, 33%)
HWB
hwb(217 1% 36%)
OKLCH
oklch(40.8% 0.171 260.9)
P3
color(display-p3 0.0989 0.2468 0.6195)
HSV
hsv(217, 98%, 64%)
LAB
lab(30.32% 24.56 -58.30)
LCH
lch(30.32% 63.27 292.85)
CMYK
cmyk(98%, 61%, 0%, 36%)

Etymology

Heroic
adjective

Latin hēroicus, of a hero — derived from Greek hērōs. As a color modifier, heroic implies a saturated-and-monumental-and-victorious quality, the deep-rich color of Wagner-and-Sibelius late-Romantic-era musical-and-painterly heroic-mode. Sits at the bold-and-celebratory end of the grid, parallel to triumphant and valiant.

Blau
noun

The German word for blue — used in Bayerische Blau (Bavarian blue), Berliner Blau (Berlin blue, an alternate name for Prussian blue), and the Blau-Weiß of the Bavarian state flag. The color refers to a Bavarian state-flag rondel: a saturated, slightly cool deep blue with the matte finish of dyed wool.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#0340a4
Original
#004fa7
Protanopia
#0041a2
Deuteranopia
#005a6b
Tritanopia
#3a3a3a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.24:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.27:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##0340A4
Display P3
Display P3
color(display-p3 0.0989 0.2468 0.6195)
P3 has subtle headroomOKLCH chroma 0.171

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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