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Severe Amur

#012772
Notes

Severe Amur (#012772) is a deep azure with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (220°, 98%, 23%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#012772
RGB
rgb(1, 39, 114)
HSL
hsl(220, 98%, 23%)
HWB
hwb(220 0% 55%)
OKLCH
oklch(30.7% 0.136 261.7)
P3
color(display-p3 0.0491 0.1501 0.4298)
HSV
hsv(220, 99%, 45%)
LAB
lab(18.68% 21.10 -46.26)
LCH
lch(18.68% 50.85 294.52)
CMYK
cmyk(99%, 66%, 0%, 55%)

Etymology

Severe
adjective

Latin sevērus, strict / serious. As a color modifier, severe implies a deep-and-uncompromising-formal quality, the dark plain-textile color of Cistercian and Calvinist anti-decorative interior aesthetic. Sits at the deep-and-formal end of the grid, parallel to austere and stern in tone.

Amur
noun

The river forming the border between Russia and China — and the saturated deep blue of Amur River water at Khabarovsk and the surrounding Russian Far East taiga sky. Amur refers to mid-depth Amur River water at Khabarovsk: a saturated, slightly cool deep blue with the optical complexity of cold-temperate continental river.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#012772
Original
#003374
Protanopia
#002971
Deuteranopia
#003b48
Tritanopia
#242424
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
13.69:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.53:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##012772
Display P3
Display P3
color(display-p3 0.0491 0.1501 0.4298)
P3 has subtle headroomOKLCH chroma 0.136

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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