Color families
Fourteen families carve up the color wheel by hue. Each one is a permanent landing for the curated colors that live in that part of the wheel.
Red
90 colorsWarm, attention-grabbing reds. The alarm-call end of the wheel.
Open familyOrange
67 colorsFiery oranges from rust to peach. Sunset and citrus territory.
Open familyAmber
45 colorsHoneyed ambers and bronzes. The bridge between yellow and orange.
Open familyYellow
54 colorsBright yellows from ochre to ivory. Highest perceptual luminance on the wheel.
Open familyLime
14 colorsChartreuse and lime greens. Yellow-greens that read as fresh and electric.
Open familyGreen
60 colorsLeafy greens from forest to meadow. The vegetative middle of the wheel.
Open familyTeal
27 colorsJade and emerald teals. Where green meets cyan; reads cool, professional, deep.
Open familyCyan
31 colorsAquas and cyans from peacock to sky. The brightest cool family.
Open familyAzure
42 colorsSapphires and pale skies. The light end of the blue stretch.
Open familyBlue
69 colorsDeep blues from cobalt to periwinkle. The classic trustworthy half of the wheel.
Open familyIndigo
17 colorsIndigos and soft violets. The transition into purple territory.
Open familyViolet
22 colorsAmethysts, orchids, and lavenders. Cool purples; royal but soft.
Open familyMagenta
36 colorsPlums, fuchsias, and vivid pinks. Warm purples; loud, declarative.
Open familyNeutral
25 colorsGrays, blacks, whites, and muted neutrals. Every system needs them.
Open family