Frank Tsuchi
Frank Tsuchi (#FEE08F) is a soft amber with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (44°, 98%, 78%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
From the Old French franc, free, sincere — used as a color modifier since the seventeenth century for hues that read as direct and unhedged. Frank red, frank brown: moderate-to-high saturation combined with optical directness. Sits at the crisp-bucket alongside direct and honest.
The Japanese word for earth or soil — used for the warm pink-tan of clay-walled tsuchi-kabe of Japanese farmhouses and the unfinished plaster of Kyoto teahouses. The color refers to a freshly applied tsuchi-kabe wall: a soft, slightly muted warm pink-tan with the matte finish of mud-and-straw plaster. Drier than terracotta.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.