Folded Kumkum
Folded Kumkum (#FEA39D) is a soft red with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (4°, 98%, 81%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English fealdan, to fold — past-participle of fold. As a color modifier, folded implies a clear-and-creased-and-arranged quality where the hue carries the visual register of carefully-folded-and-neatly-arranged textile surface. Sits at the crisp-and-finished end of the grid, parallel to pressed and trim in usage.
A red turmeric-and-lime-juice powder used in Hindu tilak and bindi application — distinct from sindoor by its slightly more orange shift and its broader ceremonial use across men and women. The color refers to fresh kumkum on a brass plate: a saturated, slightly warm red-orange with the powdery finish of dried plant pigment. Warmer than sindoor, deeper than tangerine.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.