Shimmering Zhusha
Shimmering Zhusha (#FE766B) is a soft red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (4°, 99%, 71%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English scimerian, to glisten — present-participle of shimmer, sharing root with shine. As a color modifier, shimmering implies a saturated-and-soft-flicker-reflective quality, the bright color of moonlit-water-and-silken-fabric surface-reflection. Sits at the bright-and-reflective end of the grid, parallel to glistening and glimmering in usage.
The Chinese name for cinnabar — mercury sulfide — ground into the imperial-seal pigment used in Chinese painting, lacquerware, and the carved cinnabar-lacquer ornaments of the Ming dynasty. The color refers to a freshly stamped zhusha seal on rice paper: a saturated, slightly orange red with the matte finish of fine mineral pigment. Cooler than vermillion, brighter than crimson.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.