Flashing Butter Kinetic

#fdd98b

Notes

Flashing Butter Kinetic (#FDD98B) is a soft amber with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (41°, 97%, 77%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#fdd98b

RGB

rgb(253, 217, 139)

HSL

hsl(41, 97%, 77%)