Heartening Tsutsuji
Heartening Tsutsuji (#FDA8DB) is a soft magenta with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (324°, 96%, 83%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English heorte (heart) — present-participle of hearten. As a color modifier, heartening implies a clear-and-uplifting-and-encouraging quality where the hue carries the visual register of cheerful-encouraging color-tone. Sits at the crisp-and-cheerful end of the grid, parallel to welcoming and cheerful in usage.
Japanese 躑躅, azalea (Rhododendron indicum and R. obtusum) — a beloved spring-flowering shrub of Japanese gardens, particularly the deep-magenta kirishima-tsutsuji cultivars from Kagoshima's Mt. Kirishima. Tsutsuji color refers to a fully bloomed kirishima-tsutsuji terminal truss in a Kyoto temple garden: a saturated, slightly cool deep magenta with the velvet finish of fresh five-petaled bell-flowers in dense terminal clusters.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.