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Direct Maroon

#fd969e
Notes

Direct Maroon (#FD969E) is a soft red with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (355°, 96%, 79%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#fd969e
RGB
rgb(253, 150, 158)
HSL
hsl(355, 96%, 79%)
HWB
hwb(355 59% 1%)
OKLCH
oklch(78.2% 0.124 15.3)
HSV
hsv(355, 41%, 99%)
LAB
lab(73.00% 39.46 12.61)
LCH
lch(73.00% 41.43 17.72)
CMYK
cmyk(0%, 41%, 38%, 1%)

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#fd969e
Original
#aaa79e
Protanopia
#c3bb9c
Deuteranopia
#ff8b99
Tritanopia
#acacac
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.09:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
10.03:1

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Canvas