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Ignited Ruby

#f980b4
Notes

Ignited Ruby (#F980B4) is a soft magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (334°, 91%, 74%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f980b4
RGB
rgb(249, 128, 180)
HSL
hsl(334, 91%, 74%)
HWB
hwb(334 50% 2%)
OKLCH
oklch(75.0% 0.157 354.5)
HSV
hsv(334, 49%, 98%)
LAB
lab(68.66% 51.80 -6.01)
LCH
lch(68.66% 52.14 353.38)
CMYK
cmyk(0%, 49%, 28%, 2%)

Etymology

Ignited
adjective

Latin ignīre, to set on fire — past-participle of ignite. As a color modifier, ignited implies a saturated-and-just-started-burning quality, the bright color of match-strike-and-flint-spark initial-combustion emission. Sits at the bright-and-warm end of the grid, parallel to kindled and aflame in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f980b4
Original
#909ab6
Protanopia
#afb0b1
Deuteranopia
#ff7a93
Tritanopia
#9d9d9d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.39:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.77:1

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