Flashing Pink Charge

#f97ba9

Notes

Flashing Pink Charge (#F97BA9) is a soft magenta with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (338°, 91%, 73%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#f97ba9

RGB

rgb(249, 123, 169)

HSL

hsl(338, 91%, 73%)