Hot Flamingo
Hot Flamingo (#F7738C) is a soft red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (349°, 89%, 71%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English hāt, of high temperature — applied metaphorically to color since the eighteenth century for warm hues at high saturation. Hot pink, hot red: the implication is luminous intensity combined with thermal warmth. Sits in the bright-and-warm corner of the grid, alongside burning and vivid.
The genus Phoenicopterus — wading birds whose pink-orange plumage comes from carotenoid pigments in the brine shrimp and algae they eat. The color refers to a Caribbean flamingo's neck plumage: a soft, slightly cool pink-orange with the matte finish of dietary-pigmented feathers. Cooler than coral, warmer than salmon.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.