Sunlit Echinacea
Sunlit Echinacea (#F690E0) is a soft magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (313°, 85%, 76%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English sunne (sun) plus past-participle līehted. As a color modifier, sunlit implies a saturated-and-direct-sunlight-illuminated quality, the bright color of southern-Mediterranean and Greek-island afternoon-sun direct-illumination surface emission. Sits at the bright-and-warm end of the grid, parallel to radiant and brilliant in usage.
North American purple coneflower (Echinacea purpurea) — a midwestern-prairie Asteraceae perennial with deep-magenta drooping ray-flowers and a prominent rust-orange disk-cone center. Echinacea color refers to a fully opened Echinacea purpurea ray-flower in late-summer light: a saturated, slightly cool deep magenta with the velvet finish of fresh drooping ray-flowers. The Greek genus name echínos (hedgehog) refers to the prickly disk.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.