colors
Back to gallery

Energetic Murasakiawa

#f398e5
Notes

Energetic Murasakiawa (#F398E5) is a soft violet with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (309°, 79%, 77%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f398e5
RGB
rgb(243, 152, 229)
HSL
hsl(309, 79%, 77%)
HWB
hwb(309 60% 5%)
OKLCH
oklch(79.7% 0.145 332.6)
HSV
hsv(309, 37%, 95%)
LAB
lab(74.30% 45.18 -24.73)
LCH
lch(74.30% 51.51 331.30)
CMYK
cmyk(0%, 37%, 6%, 5%)

Etymology

Energetic
adjective

Greek energētikós, active — derived from energeia (activity). As a color modifier, energetic implies a saturated-and-kinetic-and-active quality where the hue carries visual vibration and movement-suggestion that engages the eye dynamically. Sits at the bright-and-active end of the grid, parallel to dynamic and spirited in usage.

Murasakiawa
noun

Japanese pale-purple shade (薄紫, usu-murasaki in modern usage) — historically a kasane layer color combining a thin gromwell-dyed silk over a pale silk substrate. Murasakiawa color refers to a Heian-period second-rank kasane sleeve layer: a saturated, slightly cool deep violet with the silk luster of single-bath gromwell-root dye on layered silk crepe. Slightly cooler than full murasaki.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f398e5
Original
#96afe8
Protanopia
#aebbe2
Deuteranopia
#fb9db5
Tritanopia
#b1b1b1
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.01:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
10.43:1

Related Colors

Canvas