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Kindled Russet

#f389b7
Notes

Kindled Russet (#F389B7) is a soft magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (334°, 82%, 75%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f389b7
RGB
rgb(243, 137, 183)
HSL
hsl(334, 82%, 75%)
HWB
hwb(334 54% 5%)
OKLCH
oklch(75.7% 0.139 353.5)
HSV
hsv(334, 44%, 95%)
LAB
lab(69.73% 45.75 -6.19)
LCH
lch(69.73% 46.16 352.29)
CMYK
cmyk(0%, 44%, 25%, 5%)

Etymology

Kindled
adjective

Old Norse kynda, to set on fire — past-participle of kindle. As a color modifier, kindled implies a saturated-and-newly-lit quality, the bright color of autumn-bonfire-and-stove-fire initial-combustion emission. Sits at the bright-and-warm end of the grid, parallel to ignited and aflame in usage.

Russet
noun

From the Old French rousset, reddish-brown. A medieval term for the coarse, undyed wool of peasant cloth — the natural red-brown of the local fleece. The color now refers to autumn foliage, the skin of a russet potato, the rust-stained sandstone of the American southwest. Earthier than rust, drier than mahogany; the red of October.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f389b7
Original
#969fb9
Protanopia
#b0b1b4
Deuteranopia
#ff849a
Tritanopia
#a3a3a3
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.31:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
9.07:1

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