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Brilliant Cochineal

#f173b4
Notes

Brilliant Cochineal (#F173B4) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (329°, 82%, 70%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f173b4
RGB
rgb(241, 115, 180)
HSL
hsl(329, 82%, 70%)
HWB
hwb(329 45% 5%)
OKLCH
oklch(72.2% 0.170 350.0)
HSV
hsv(329, 52%, 95%)
LAB
lab(65.17% 55.49 -11.33)
LCH
lch(65.17% 56.63 348.46)
CMYK
cmyk(0%, 52%, 25%, 5%)

Etymology

Brilliant
adjective

From the Italian brillante, sparkling — used as a color modifier since the seventeenth century for hues that read as optically active beyond their literal saturation. Brilliant green, brilliant blue: the implication is luminance combined with the slight sparkle of a high-refractive surface. Sits at the bright-bucket center alongside vivid and bright.

Cochineal
noun

Dactylopius coccus, the Mexican scale insect cultivated on prickly-pear cactus and harvested for its deep red carminic-acid dye. Shipped to Spain by the conquistadors, cochineal became the second most valuable export from the New World after silver. The color refers to fresh cochineal pigment: a saturated, slightly cool deep red with the brilliance of a dye thirty times stronger than kermes.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f173b4
Original
#8190b6
Protanopia
#a3a6b1
Deuteranopia
#ff6f8c
Tritanopia
#929292
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.67:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.85:1

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