Gaudy Hematite
Gaudy Hematite (#F16570) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (355°, 83%, 67%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Middle English gaude, trick / showy ornament — adjectival suffix -y. As a color modifier, gaudy implies a saturated-and-cheaply-bright-and-overdone quality, the bright color of carnival-and-fairground novelty-attraction painted-and-lit decoration. Sits at the bright-and-flamboyant end of the grid, parallel to garish and lurid in usage.
The most-mined iron oxide — ground into red ochre pigment since the Paleolithic and used as everything from cave-painting medium to the polishing agent for cathode-ray tube glass. The color refers to a polished hematite cabochon: a soft, slightly muted deep red-brown with the slight metallic luster of crystallized iron oxide. Drier than rust, warmer than burgundy.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.