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Lush Loki Brick

#f14867
Notes

Lush Loki Brick (#F14867) is a true red with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (349°, 86%, 61%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f14867
RGB
rgb(241, 72, 103)
HSL
hsl(349, 86%, 61%)
HWB
hwb(349 28% 5%)
OKLCH
oklch(65.0% 0.204 14.5)
HSV
hsv(349, 70%, 95%)
LAB
lab(56.41% 65.83 20.72)
LCH
lch(56.41% 69.01 17.47)
CMYK
cmyk(0%, 70%, 57%, 5%)

Etymology

Lush
adjective

Middle English lush, possibly from lascious, lascivious — a word that drifted from sensual ripeness toward visual abundance. Used as a color word since the eighteenth century for the saturated greens of well-watered foliage and the deep saturated jewel tones of velvet upholstery. Used across the deep and bold buckets where the hue is simultaneously dark and vivid.

Loki
modifier

Old Norse Loki, trickster-god-and-shape-shifter. As a color modifier, loki implies a trickster-and-shape-shifter-and-sly quality, the visual register of Norse-Loki-and-Asgard-trickster hand-trickster-and-shape-shifter-and-sly Norse-Loki-and-Asgard-trickster-and-Ragnarok loki-and-trickster-and-shape-shifter-and-sly surfaces under Norse-Loki-and-Asgard-trickster-and-Ragnarok Yggdrasil-and-Aesir-pantheon shape-shifter-light. Sits at the modifier-and-myth end of the grid, parallel to thor and odin in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f14867
Original
#747167
Protanopia
#9f9463
Deuteranopia
#ff1c55
Tritanopia
#6e6e6e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.58:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.86:1

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