Ivory Rush

#f0fdc3

Notes

Ivory Rush (#F0FDC3) is a soft yellow with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (73°, 94%, 88%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#f0fdc3

RGB

rgb(240, 253, 195)

HSL

hsl(73, 94%, 88%)