Plush Ivory Velvet

#f0f4a9

Notes

Plush Ivory Velvet (#F0F4A9) is a soft yellow with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (63°, 77%, 81%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary blue. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#f0f4a9

RGB

rgb(240, 244, 169)

HSL

hsl(63, 77%, 81%)