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Vibrantred

Plush Blush Velvet

#f0724f
Notes

Plush Blush Velvet (#F0724F) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (13°, 84%, 63%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f0724f
RGB
rgb(240, 114, 79)
HSL
hsl(13, 84%, 63%)
HWB
hwb(13 31% 6%)
OKLCH
oklch(69.5% 0.164 36.4)
HSV
hsv(13, 67%, 94%)
LAB
lab(62.62% 46.06 42.06)
LCH
lch(62.62% 62.38 42.40)
CMYK
cmyk(0%, 53%, 67%, 6%)

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f0724f
Original
#93864b
Protanopia
#b2a24c
Deuteranopia
#ff596a
Tritanopia
#8a8a8a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.91:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.22:1

Related Colors

Canvas