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Loud Rouge

#f04f7b
Notes

Loud Rouge (#F04F7B) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (344°, 84%, 63%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f04f7b
RGB
rgb(240, 79, 123)
HSL
hsl(344, 84%, 63%)
HWB
hwb(344 31% 6%)
OKLCH
oklch(66.0% 0.198 7.9)
HSV
hsv(344, 67%, 94%)
LAB
lab(57.61% 64.49 10.56)
LCH
lch(57.61% 65.35 9.30)
CMYK
cmyk(0%, 67%, 49%, 6%)

Etymology

Loud
adjective

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Rouge
noun

French for red, but in English borrowed specifically as the cosmetic — the powdered or creamed cheek color of eighteenth-century European court fashion, originally derived from carmine. The color sits between rose and coral, warm enough to suggest blood under skin, cool enough to read as paint rather than blush. The Communist rouge of revolutionary France carries the same word but a different etymology of the pigment.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f04f7b
Original
#74767c
Protanopia
#9e9677
Deuteranopia
#ff3361
Tritanopia
#747474
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.44:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.11:1

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