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Decisive Watermelon

#f04554
Notes

Decisive Watermelon (#F04554) is a true red with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (355°, 85%, 61%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f04554
RGB
rgb(240, 69, 84)
HSL
hsl(355, 85%, 61%)
HWB
hwb(355 27% 6%)
OKLCH
oklch(64.2% 0.206 20.6)
HSV
hsv(355, 71%, 94%)
LAB
lab(55.51% 65.42 30.66)
LCH
lch(55.51% 72.25 25.11)
CMYK
cmyk(0%, 71%, 65%, 6%)

Etymology

Decisive
adjective

From the Latin decidere, to cut off — used as a modifier for colors that read as firm and final. Decisive black, decisive red: the implication is that the color has settled on its position and won't drift. Sits in the bold-bucket corner alongside resolute, with a slightly sharper edge.

Watermelon
noun

Citrullus lanatus, the African cucurbit cultivated for at least four thousand years for its high-water-content red flesh. The color refers to the cross-section of a ripe watermelon's interior: a saturated, slightly cool deep pink-red with the optical brightness of high-water-content fruit pigmented by lycopene. Cooler than coral, warmer than salmon, with the summer-cookout weight of a fruit that gives English a synonym for unripe-pink.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f04554
Original
#756e53
Protanopia
#a0924f
Deuteranopia
#ff014c
Tritanopia
#6a6a6a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.69:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.68:1

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