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Assured Gown Cardinal

#f0446a
Notes

Assured Gown Cardinal (#F0446A) is a true red with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (347°, 85%, 60%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f0446a
RGB
rgb(240, 68, 106)
HSL
hsl(347, 85%, 60%)
HWB
hwb(347 27% 6%)
OKLCH
oklch(64.5% 0.208 12.6)
HSV
hsv(347, 72%, 94%)
LAB
lab(55.79% 67.13 18.09)
LCH
lch(55.79% 69.53 15.08)
CMYK
cmyk(0%, 72%, 56%, 6%)

Etymology

Assured
adjective

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

Gown
modifier

Old French goune, long-loose-garment. As a color modifier, gown implies a Tudor-and-Elizabethan-and-formal-evening-gown quality, the visual register of Tudor-and-Elizabethan-and-Worth-couture-gown hand-Tudor-and-Elizabethan-and-formal-evening-gown Tudor-and-Elizabethan-and-Worth-couture-gown-and-Belle-Époque gown-and-Tudor-and-Elizabethan surfaces under Tudor-and-Elizabethan-and-Worth-couture-gown-and-Belle-Époque Hampton-Court-and-Maison-Worth-Paris court-and-couture-light. Sits at the modifier-and-textile end of the grid, parallel to robe and frock in usage.

Cardinal
noun

Named for the scarlet robes of Roman Catholic cardinals, dyed since the thirteenth century with kermes and later cochineal. The color carries the institutional weight of its source — a saturated red-orange that reads as authority rather than romance. Also the bird (Cardinalis cardinalis) of the American east, whose plumage takes its red from carotenoid pigments in the seeds it eats.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f0446a
Original
#716f6a
Protanopia
#9d9366
Deuteranopia
#ff1454
Tritanopia
#6b6b6b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.66:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.74:1

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