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Lit Zard

#efa844
Notes

Lit Zard (#EFA844) is a true amber with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (35°, 84%, 60%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#efa844
RGB
rgb(239, 168, 68)
HSL
hsl(35, 84%, 60%)
HWB
hwb(35 27% 6%)
OKLCH
oklch(78.3% 0.140 72.0)
HSV
hsv(35, 72%, 94%)
LAB
lab(74.05% 17.22 59.82)
LCH
lch(74.05% 62.25 73.94)
CMYK
cmyk(0%, 30%, 72%, 6%)

Etymology

Lit
adjective

The past participle of light — short and modern. Used as a color word since the late twentieth century for hues that read as if they were illuminated. Lit yellow, lit pink: the implication is luminance combined with the slight optical impression of an internal light source. Sits in the bright-bucket extreme alongside electric.

Zard
noun

The Persian word for yellow — used for the saffron-yellow of zard-čubeh (turmeric), the gold of Zoroastrian ritual fire, and the zard-i tu (your yellow — pallor) of Persian poetry. The color refers to fresh turmeric powder in a Persian kitchen: a saturated, slightly cool yellow with the dusty finish of plant pigment. The Iranian cousin of yellow.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#efa844
Original
#c1ac37
Protanopia
#d1bd47
Deuteranopia
#ff9693
Tritanopia
#b0b0b0
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.03:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
10.35:1

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