Fizzy Beet
Fizzy Beet (#EF73B5) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (328°, 79%, 69%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Imitative-onomatopoeic origin — adjectival suffix -y, evoking the sound of carbonation. As a color modifier, fizzy implies a saturated-and-effervescent-and-bubbly quality, the bright color of Champagne-and-Prosecco effervescent-wine carbonation-bubble-light reflection. Sits at the bright-and-effervescent end of the grid, parallel to bubbly and sparkling in usage.
Beta vulgaris, the cultivated beet — the same species as Swiss chard, sugar beet, and the table beet, distinguished only by selective breeding for different parts of the plant. The color refers to a freshly cut red beet's exposed flesh: a saturated, slightly cool very deep red-purple with the matte finish of high-betalain pigment. Cooler than wine, warmer than mulberry, with the kitchen-table weight of a root that stains everything it touches.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.