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Acidic Fuchsia

#ef71bc
Notes

Acidic Fuchsia (#EF71BC) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (324°, 80%, 69%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ef71bc
RGB
rgb(239, 113, 188)
HSL
hsl(324, 80%, 69%)
HWB
hwb(324 44% 6%)
OKLCH
oklch(71.9% 0.176 345.7)
HSV
hsv(324, 53%, 94%)
LAB
lab(64.80% 56.90 -16.44)
LCH
lch(64.80% 59.23 343.88)
CMYK
cmyk(0%, 53%, 21%, 6%)

Etymology

Acidic
adjective

Latin acidus, sour — adjectival suffix -ic, sharing root with acetic and acerbic. As a color modifier, acidic implies a saturated-and-citric-and-sour quality, the bright color of lime-zest-and-pickled-lime citrus-fruit pulp surface. Sits at the bright-and-cool end of the grid, parallel to acid and electric in usage.

Fuchsia
noun

The genus Fuchsia — South American shrubs named in 1703 for the German botanist Leonhart Fuchs. The color refers to the calyx and tube of a vibrant Fuchsia magellanica hybrid: a saturated, slightly cool deep pink-magenta with the satiny finish of a tubular hummingbird-pollinated flower. Brighter than rose, warmer than orchid, with the bedding-and-basket weight of a plant genus whose flowers gave English the most attention-demanding pink in the spectrum.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ef71bc
Original
#7c90be
Protanopia
#9fa5b9
Deuteranopia
#fd6f8e
Tritanopia
#919191
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.71:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.76:1

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